Abi Loves... Kids' select shop

Abi came to us with a mission - to launch a bespoke online shop helping parents and family find safe, ecological, and fun products for kids.  While we were given a lot of freedom in design and system decisions, there were a few small complicated requirements, not the least of which was bilingual support in both English and Japanese for both customers and administrators.  This meant full localization support - not just for strings, but for cultural differences including address, name (kana-yomi), currency, payment, and shipping formats.  We chose to build the shop based on the Magento platform, which though feature-rich came with a steep learning curve - especially to customize for a Japanese audience.

AbiLoves… went live March 16, 2009 and has since been featured in a number of fashion and kids magazines - check out the AbiLoves Press page for details.

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